Monday, 07 May 2012
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All Oreos is local.
Former Speaker of the House, Tip O'Neill once famously explained "All politics is local." The same, apparently, is true of Oreos. You see, Kraft Foods, who now own the Oreo brand, is determined to expand Oreos' global popularity. But the iconic cookie has not always sold well internationally. According to Sanjay Khosha, Kraft's president of developing markets, as reported by the San Francisco Chronicle, for many years, Oreos were "spectacularly underperforming" in international markets. The cookie was too sweet, for example, in China, too bitter in India.
The San Francisco Chronicle is reporting that Kraft has responded by developing local Oreos, designed to satisfy local palates. Green tea Oreos in China. Banana and dulce de leche Oreos in Argentina. Mango and orange Oreos. Chocolate and peanut Oreos. On and on. All Oreos is local.
For my own local palate, I'm holding out hope for Hydrox-flavored Oreos. Hydrox was the original creme-filled chocolate sandwich cookie (Hydrox debuted in 1908, Oreo not until 1912). Unfortunately, Hydrox lost the chocolate cookie-and-cream war. And, as is often the case (think Betamax and VHS) the superior product disappeared from the market. Not only was Hydrox better-tasting than Oreo, but it held up better when dunked in a glass of milk. Which is, after all, the whole point.
Don't be fooled by "look-alikes."
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Comments (21)
I love Oreos. They import Spanish made Oreos to Croatia :(
or think HD Dvds and Blueray?
We eat the gluten-free look alikes. LINK.
i want international oreos. they sound dandy.
Of course I'm thinking of a version for the Israeli market. Bitter Herbs comes to mind. And then, scrupulously kosher it'll need to be. I went through Pesach here feeding my cat canned people-tuna, since all cat-food was removed from the shelves for the 'holiday'..
Oh, and the afro market might need a total makeover, since the 'black on the outside, white on the inside' quality seemed to have fallen into disrepute a while ago.
I vigorously object to the rectangular shaped Oreo, local or no. That is where I draw the line.
@we_deny_everything - Indeed.
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Hydrox sounds like a pharmaceutical product.
@Roadkill_Spatula - It was named after hydrogen and oxygen, but I'll be damned if I can figure out why.
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You were alive in 1908? ;)
I do miss the Hydrox cookies...We had them when I was a kid, my grandparents preferred them over Oreos and so do I. But the green tea flavored Oreos sound like they might be yummy
I think those international folks just don't know how to eat an Oreo properly. Maybe that's why they don't enjoy them as much! (You know, untwist, lick off the cream, and then eat the chocolate cookie last!)
@i_am_not_short - You are wise beyond your years.
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I would like some mango oreos, please. Now you have really got me wondering where I could go to get them.
@ZSA_MD - The orange-and-mango oreos are marketed in China, along with the green tea oreos, and also raspberry-and-blueberry oreos.
Oh, how I miss my Hydrox.
I think Jenifer1986 may be looking for more than friendship. Just sayin'.