Monday, 07 May 2012
Former Speaker of the House, Tip O'Neill once famously explained "All politics is local." The same, apparently, is true of Oreos. You see, Kraft Foods, who now own the Oreo brand, is determined to expand Oreos' global popularity. But the iconic cookie has not always sold well internationally. According to Sanjay Khosha, Kraft's president of developing markets, as reported by the San Francisco Chronicle, for many years, Oreos were "spectacularly underperforming" in international markets. The cookie was too sweet, for example, in China, too bitter in India.
The San Francisco Chronicle is reporting that Kraft has responded by developing local Oreos, designed to satisfy local palates. Green tea Oreos in China. Banana and dulce de leche Oreos in Argentina. Mango and orange Oreos. Chocolate and peanut Oreos. On and on. All Oreos is local.
For my own local palate, I'm holding out hope for Hydrox-flavored Oreos. Hydrox was the original creme-filled chocolate sandwich cookie (Hydrox debuted in 1908, Oreo not until 1912). Unfortunately, Hydrox lost the chocolate cookie-and-cream war. And, as is often the case (think Betamax and VHS) the superior product disappeared from the market. Not only was Hydrox better-tasting than Oreo, but it held up better when dunked in a glass of milk. Which is, after all, the whole point.
Don't be fooled by "look-alikes."